Canada Votes on October 14, 2008

With an election quickly approaching, are you ready? Has your marketing plan already been solidified? Is search engine advertising part of your election strategy? If not, why not?

Two issues appear poised to dominate the cycles for the Canadian Federal election: the economy and the environment. What better way to show that you understand both than through a green advertising plan in which you are light on printed materials and signs, and invested well in digital mediums. And because, search engine advertising is one of the most affordable and effective forms of advertising available, it not only makes environmental sense, it is good economics.

DirectVoter is presently offering special pricing to all those contesting to become a member of parliament at this time. Individual campaigns are at the same price as multi-candidate campaigns.

Campaign set-up fee:
  • $149 per campaign ***SAVE $20***
  • All fees in USD as this is the currency used by the advertising networks

    • Keyword Costs:
  • $100 minimum in keyword credits
  • Average campaign should budget $400-$500 per month
  • Budget can be fixed to last duration of election
  • Budget can be fixed to auto-renew upon use of keyword credits
  • Maximum budget threshold can be specified
  • Refunds for unused credits can be requested up to 30 days after end of campaign.
  • Refunds for unused keyword credits will not be provided under $50

    • Media Management:
  • Included in cost of keyword credits and specified budget
  • Media management fee equal to approx. 20-30% of ad spend


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